Promotion Banner Highlight Offers With Clear Store Messaging

Create a focused promotion banner with an image or gradient background, clear messaging, and a clickable button to guide shoppers toward important store content.

  • check-icon Flexible Promotion Layout
  • check-icon Custom CTA Styling
  • check-icon Responsive Store Design
Promotion Banner Desktop Preview 1
Promotion Banner Desktop Preview 2
Promotion Banner Desktop Preview 3
Promotion Banner Desktop Preview 1
Promotion Banner Desktop Preview 2
Promotion Banner Desktop Preview 3
vector
vector

Key Features for Promotional Store Messaging

Build focused promotional content with flexible backgrounds, rich text, CTA controls, custom colors, typography, spacing, and responsive layout options.

Custom Background Image

Custom Background Image

Add an image as the banner background to create a strong visual setting for your promotional message.

Gradient Background Option

Gradient Background Option

Use a customizable gradient background to create a styled banner without relying on a background image.

Promotional Heading

Promotional Heading

Add a clear main heading and use bold text styling to highlight important words in your promotion.

Supporting Subheading

Supporting Subheading

Add a short subheading above the main heading to introduce the offer, campaign, or promotional message.

Rich Text Content

Rich Text Content

Add supporting content below the heading to explain an offer, campaign, product, or important store message.

Custom Call-to-Action

Custom Call-to-Action

Add a button label and link to direct shoppers toward a relevant page or destination.

Flexible Button Styling

Flexible Button Styling

Customize the button appearance with filled or outline styling, colors, borders, radius, hover colors, and shadow settings.

Responsive Banner Layout

Responsive Banner Layout

Use the responsive layout to keep the promotion content readable and well-spaced across desktop and mobile screens.

Promotion Banner Settings & Options

Control banner content, backgrounds, CTA styling, typography, colors, spacing, and section width from the Shopify theme editor.

Section Settings

Section Settings

Applies to the complete promotion banner

Add an image behind the promotional content.

Background Image

Adjust the corner radius of the banner content area.

Banner Border Radius

Add a short label above the main heading.

Promotional Subheading

Add the main promotional heading with rich text support.

Promotion Heading

Add supporting rich text below the heading.

Promotion Content

Set the desktop inner spacing of the banner.

Desktop Card Padding

Choose the text displayed inside the CTA button.

Button Label

Set the page or destination opened by the CTA.

Button Link

Switch the CTA between filled and outline styling.

Outline Button Style

Enable a gradient background instead of a solid background.

Gradient Background

Adjust the overlay color and opacity over the banner background.

Background Overlay Controls

Customize the section's outer background color.

Section Background Color

Set desktop and mobile top and bottom spacing.

Responsive Section Padding

Make the banner span the available page width when required.

Full Width Layout

Set the maximum width for a contained section layout.

Section Maximum Width
Block Settings

Block Settings

Applies to the promotional content elements

Set the subheading text size for desktop displays.

Subheading Font Size

Set the main heading text size for desktop displays.

Heading Font Size

Choose the weight used for the main heading.

Heading Font Weight

Set the supporting content text size.

Content Font Size

Customize the subheading text color.

Subheading Color

Customize the main heading text color.

Heading Color

Set the color used for highlighted bold heading text.

Heading Highlight Color

Customize the supporting content color.

Content Text Color

Where This Section Can Be Used

Use the promotion banner to communicate timely offers, campaigns, announcements, featured products, or store messages with a clear call to action.

  • Home Page
  • Collection Page
  • Product Page
  • Landing Page
Home Page

Highlight Important Promotions on Your Homepage

Place the banner between key homepage sections to promote an offer, seasonal campaign, featured collection, or important message with a direct CTA.

check-iconHighlight current promotions without creating a separate page

check-iconDirect shoppers toward featured collections or products

check-iconAdd campaign messaging between existing homepage sections

check-iconUse imagery or gradients to support the promotion

check-iconKeep the promotional message focused and easy to scan

Collection Page

Promote Offers Within Collection Browsing

Use the banner around collection content to communicate category-specific offers, seasonal messages, shipping promotions, or related shopping opportunities.

check-iconHighlight collection-specific promotions

check-iconSupport seasonal category campaigns

check-iconDirect shoppers toward related store destinations

check-iconAdd useful promotional context around product listings

check-iconKeep campaign messaging connected to collection browsing

Product Page

Add Promotional Messaging Around Products

Use the banner to communicate supporting offers, related shopping opportunities, or campaign messages while shoppers browse individual product information.

check-iconHighlight relevant promotions near product content

check-iconGuide shoppers toward related store pages

check-iconCommunicate timely campaign messages

check-iconAdd visual emphasis without changing product details

check-iconProvide a clear destination through the CTA button

Landing Page

Create Focused Campaign Messaging

Use the banner as a dedicated promotional content block for campaigns, seasonal offers, announcements, or featured destinations on focused landing pages.

check-iconCreate a clear promotional focal point

check-iconSupport campaign-specific messaging

check-iconCombine visual backgrounds with concise copy

check-iconGuide visitors toward a selected destination

check-iconMatch the banner design to the campaign style

Benefits of Using a Promotion Banner

Give important offers and store messages in a dedicated visual space with flexible controls for content, background, CTA, color, typography, spacing, and width.

Promotion Banner Section

Make Promotions Easier to Notice

Use focused messaging, visual backgrounds, and a clear CTA to help shoppers quickly understand the promotion and where they can go next.

check-iconCreate a Clear Promotional Focus

check-iconGuide Shoppers With a CTA

check-iconMatch Your Store Branding

check-iconSupport Different Campaign Styles

check-iconControl Content Hierarchy

check-iconMaintain Responsive Spacing

check-iconChoose the Right Section Width

Do This, Skip That.

DO

  • do Use a relevant background image that supports the promotion
  • do Keep the main heading short and focused on one clear message
  • do Use bold heading text to highlight important promotional details
  • do Link the CTA to a relevant product, collection, or campaign page
  • do Choose strong contrast between the background and text content

DON'T

  • don't Do not use distracting images that compete with the promotion
  • don't Do not fill the banner with several unrelated promotional messages
  • don't Do not make the CTA label vague or difficult to understand
  • don't Do not use text and background colors with poor readability
  • don't Do not add excessive padding that pushes important content too far apart

Frequently Asked Questions

Can I add a background image to the promotion banner?

Yes. You can select an image to display behind the promotional content and control how the background appears within the banner.

Can I use a gradient instead of an image?

Yes. Enable the gradient background option and choose a custom gradient when you prefer a styled background without an image.

Can I add a heading and supporting content?

Yes. The section includes separate fields for a subheading, main heading, and rich text content to create a clear content hierarchy.

Can I add a button to the promotion banner?

Yes. Add a button label and link to create a CTA that directs shoppers to the relevant page or destination.

Can I use an outline-style button?

Yes. You can enable the outline button option and customize its colors, border, radius, and hover appearance.

Can I customize the banner colors?

Yes. You can customize the background, overlay, subheading, heading, highlighted heading text, content, side border, and button colors.

Can I control the spacing on mobile?

Yes. Separate mobile top and bottom padding settings let you adjust the banner spacing for smaller screens.

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