Featured Banner SectionCreate High-Impact Storefront Visuals

Build a bold Shopify banner with image or video media, promotional copy, CTA buttons, animated marquee text, and flexible responsive positioning.

  • check-icon Image or Video Media
  • check-icon Animated Marquee Text
  • check-icon Responsive Content Layout
Featured Banner Desktop Preview 1
Featured Banner Desktop Preview 2
Featured Banner Desktop Preview 3
Featured Banner Desktop Preview 1
Featured Banner Desktop Preview 2
Featured Banner Desktop Preview 3
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vector

Key Features for High-Impact Featured Banners

Create flexible promotional banners with image or video media, responsive content positioning, animated text, overlays, and customizable calls to action.

Image or Video Background

Image or Video Background

Choose between a promotional image or Shopify-hosted video to create the main visual background for the featured banner.

Separate Mobile Image

Separate Mobile Image

Upload a dedicated mobile banner image so the main visual can be optimized independently for smaller screen layouts.

Autoplay Background Video

Autoplay Background Video

Use a Shopify-hosted video that automatically plays, loops, stays muted, and displays inline as the featured banner background.

Flexible Content Position

Flexible Content Position

Place banner content in nine desktop positions and choose top, middle, or bottom positioning separately for mobile screens.

Independent Text Alignment

Independent Text Alignment

Set text alignment separately for desktop and mobile so that headings, descriptions, and buttons stay balanced across devices.

Animated Curved Marquee

Animated Curved Marquee

Add repeating promotional text across animated curved paths and choose whether the movement runs left to right or right to left.

Image Overlay Controls

Image Overlay Controls

Apply a customizable color overlay with adjustable opacity to improve the readability of headings and descriptions on banner media.

Custom CTA Styling

Custom CTA Styling

Add a linked button and customize its fill, outline style, colors, hover states, border radius, font size, and shadow.

Featured Banner Settings and Options

Control media, content placement, marquee animation, buttons, colors, responsive alignment, spacing, and section width.

Section Settings

Section Settings

Applies to the whole section

Choose whether the banner uses an image or video.

Media Source

Upload the Shopify-hosted video used as banner media.

Banner Video

Choose separate images for desktop and mobile layouts.

Responsive Images

Select Small, Medium, or Large banner media height.

Banner Height

Control the corner radius around the complete banner.

Container Radius

Set the overlay color and its visibility over the media.

Media Overlay

Add the banner's main heading and supporting rich text.

Banner Content

Set separate content positions for desktop and mobile.

Content Position

Control text alignment independently on desktop and mobile.

Text Alignment

Use full width or set a custom maximum section width.

Section Width
Content and Style Settings

Content and Style Settings

Applies to banner content and animation

Set the text shown in the banner call-to-action button.

Button Label

Choose the destination opened when the CTA is clicked.

Button Link

Switch the CTA from filled styling to an outline style.

Button Style

Add repeating promotional text to the curved animation.

Animated Text

Choose left-to-right or right-to-left animation movement.

Animation Direction

Adjust heading, content, button, and animated text sizing.

Typography Controls

Customize banner text, animation, button, and hover colors.

Color Controls

Where This Section Can Be Used

Use a flexible image or video banner across important Shopify pages to introduce campaigns, collections, products, promotions, or brand messaging.

  • Home Page
  • Collection Page
  • Product Page
  • Landing Page
Home Page

Create a Strong Storefront First Impression

Use the Featured Banner near the top of your homepage to introduce your brand, promote a major collection, or highlight a campaign with rich visual media.

check-iconCreate a strong visual focal point near the top of the store

check-iconUse image or video media to communicate your brand quickly

check-iconGuide visitors toward an important collection or campaign page

check-iconAdd animated promotional text for extra visual movement

check-iconOptimize banner imagery separately for desktop and mobile

Collection Page

Give Important Collections More Visual Context

Place a Featured Banner around collection content to introduce the range, communicate a seasonal message, or direct shoppers toward another related category.

check-iconIntroduce the collection with stronger visual merchandising

check-iconUse campaign imagery that supports the products shown below

check-iconAdd supporting copy that explains the collection clearly

check-iconPromote related categories with a direct call-to-action link

check-iconAdjust banner height to fit the surrounding collection layout

Product Page

Support Product Stories With Rich Visual Content

Add the banner to product pages to highlight a brand story, a supporting campaign, a related collection, or a visual message for the current product.

check-iconAdd lifestyle or campaign context beyond product photography

check-iconUse video media to support richer brand storytelling

check-iconDirect shoppers toward a related collection or campaign page

check-iconKeep supporting content visually separate from product details

check-iconAdjust mobile positioning independently for smaller screens

Landing Page

Build Bold Campaign and Promotion Experiences

Use the Featured Banner as the primary campaign visual, with headline copy, animated text, and a focused CTA that directs visitors to the campaign destination.

check-iconCreate a clear visual entry point for campaign landing pages

check-iconUse autoplay video for launches or high-impact promotions

check-iconAdd animated marquee text to reinforce campaign messaging

check-iconControl content position around the main campaign visual

check-iconSend visitors directly toward the primary conversion destination

Turn Promotional Media Into a Focused Store Message

Combine rich visual media, clear copy, animation, and a direct CTA in one flexible banner that adapts to different storefront layouts and screen sizes.

Featured Banner Section

Visual Storytelling With Control

Create a focused image or video banner with responsive content placement, animated messaging, overlays, and a clear destination for shoppers.

check-iconChoose between image and autoplay video backgrounds

check-iconUse a dedicated mobile image for better responsive presentation

check-iconPosition banner content precisely across desktop layouts

check-iconControl mobile content position separately from desktop

check-iconAdd animated curved promotional text for visual movement

check-iconCustomize CTA appearance and interactive hover states

check-iconMatch banner dimensions, colors, and spacing to your theme

Do This, Skip That.

DO

  • do Use one clear campaign message for each featured banner
  • do Upload a mobile image when desktop artwork crops poorly
  • do Keep headings short enough to stay readable over the media
  • do Adjust overlay opacity until text remains easy to read
  • do Link the CTA to the most relevant collection or campaign page

DON'T

  • don't Do not use busy media that makes banner text difficult to read
  • don't Do not place essential content behind the animated marquee area
  • don't Do not use long paragraphs that overwhelm the banner visual
  • don't Do not add animated text that competes with the main heading
  • don't Do not send the CTA to a page unrelated to the banner message

Frequently Asked Questions

Can I use either an image or a video for the Featured Banner?

Yes. The Source setting lets you choose an image or Shopify-hosted video as the banner's primary background media.

Can I upload a different banner image specifically for mobile?

Yes. When an Image is selected as the source, you can upload separate desktop and mobile images for a more suitable responsive presentation.

How does video playback work inside the Featured Banner?

The selected Shopify-hosted video plays automatically, loops continuously, remains muted, and uses inline playback inside the banner.

Can I choose exactly where the banner content is displayed?

Yes. Desktop offers nine content positions across top, middle, and bottom areas, while mobile supports top, middle, or bottom positioning.

Can desktop and mobile text alignment be controlled separately?

Yes. The section includes independent text alignment controls for desktop and mobile, with left, center, and right alignment options.

What is the animated text feature used for?

It displays repeating promotional text along curved paths near the bottom of the banner and can animate from left to right or right to left.

Can I customize the call-to-action button appearance?

Yes. You can adjust its text, link, outline style, radius, font size, colors, border, hover colors, and shadow color.

Can I make the Featured Banner full width?

Yes. Enable Full Width to let the section use the available width, or disable it and enter a custom maximum width for the section.

Help Center

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Ready When You Are: Showcase Your Featured Banner

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