A landing page is a massive opportunity for Shopify store marketers. The main marketing goal is to nurture leads and ultimately close the sale.
However, driving traffic is not enough. Not everyone is ready to buy immediately. So, even if they land on your page, they will leave without taking any action.
The bounce rate of landing pages is between 60-90%. You must understand your sales cycle needs and design your landing page to align with them. When you do that, you lead your potential customers into your sales process and influence them to try your product.
The good news is that you do not need to start from zero. It is a fantastic tool that provides a variety of pre-built customizable theme sections. You can use them on your landing page, improving the flow to score conversions. It makes it super easy to place these elements in the right spots, which is crucial for any sales funnel.
SectionHub Theme Sections is an excellent app on the Shopify App Store. It is available for FREE.
This blog will discuss this app comprehensively. Learn the benefits of each section/theme for Shopify store owners to boost conversions.
Before getting into that, let us know what a Shopify store landing page is and its purpose.
The landing page is where visitors land from various sources. All your best online store marketing campaigns, such as ads, blogs, social media, and LinkedIn, should drive traffic to them. This is where you turn them into a lead with the help of a specific offering or action.
According to a Hubspot study, Landing pages are the most effective at converting visitors into leads (23%), but they are not as widely used as signups.
A better landing page means better customer engagement and more sales.
You must gain your visitors' trust to earn that lead or conversion. The key is to create brand awareness, educate them, and show them the value and purpose of your product or service. A well-structured and effective landing page can do that in the most impactful manner.
Moreover, it has a specific goal for ranking on the search engine.
Now, how can SectionHub help you make an ideal high-converting landing page? What are the key aspects to focus on to ensure the best results? Let's cover all the elements of SectionHub to understand them.
The best landing pages for lead generation have a fundamental approach for optimization. Each SectionHub element has a significant role to play.
The first thing visitors notice on your page is the banner. It communicates your main message. SectionHub helps you customize it with a compelling headline or subheadline that conveys the value of your business offering.
A landing page becomes visually appealing and engaging with the help of a hero image or video. It should also be meaningful and connect with the feelings of your visitors. As per another Hubspot study, 38.6% of marketers say that video is the most impactful element of a landing page for conversion (Source: HubSpot).
You can display multiple pieces of content in a rotating carousel. You can show off different products, promotions, or customer reviews. It is an interactive element that keeps visitors engaged.
Clear and convincing text can help convince visitors to take the next step in the buying journey. It delivers your message directly to your audience.
A countdown timer for limited-time offers, discounts, or sales leads to quicker decisions and more conversions.
You can display product information to help visitors understand what is available and what they can purchase.
This section presents information in a collapsible format, such as FAQs, terms and conditions, or detailed product features. It offers all the necessary information in an easily accessible format.
It is a great way to showcase product collections or categories. Visitors can quickly browse through related items and can make easy decisions. It is a good way to encourage cross-selling and increase the average order value.
You can notify visitors about new launches, updates, or special promotions. This builds trust and increases conversions.
A well-structured FAQ section can boost customer confidence and smooth the buying process.
Content like podcasts or audio files helps diversify your landing page and engages visitors who prefer consuming content in different formats.
You can add interactive elements to an image or product with this section. Users can hover or click on different areas to reveal more information. This interactive feature increases the chances of conversion.
Icons help you place the CTAs at the most appropriate locations visible to your visitors. Moreover, they should be urged to take action with the best offer in return. They also help break up text and highlight key areas, such as product features.
Tabs help visitors quickly find the necessary information in separate sections so they won't feel overwhelmed by the page's content.
It shows your address and helps visitors find your store or office. This builds trust and drives foot traffic, too.
Provide helpful articles and build authority & establish trust. It also keeps visitors on your page longer.
It makes it simple for customers to reach out. This further enhances customer satisfaction and increases the likelihood of conversion.
Display scrolling text or announcements to highlight time-sensitive updates. This will encourage quick action, grab attention, and keep visitors informed.
A newsletter section is essential to get visitors' email addresses or contact info. Thus, you can build a list of potential customers by subscribing to them for updates, discounts, or offers.
This helps tell the story of your brand or product and makes visitors feel more connected to your brand.
Visitors can quickly return to the top of the page, making it easier for them to take action, such as filling out a form or clicking a call-to-action button.
Learn how to customize your Shopify theme effortlessly with SectionHub. This guide explores Theme Store Shopify customization options, helping you create a unique and high-converting store design.
So, using SectionHub, you can build, test, and improve landing pages that perform well and bring you the lead. This structure and optimization give you the best Shopify landing page performance. As a result, this perfect page will ensure the following.
For Support or any Questions Email Us: [email protected]
